Name of commercial: T-Mobile Ariana Grande Side to Side
Rhetoric:
This commercial uses a combination of logos, ethos and pathos to persuade the audience. Logos is used when the advertisers try to convince the potential buyers that it is more reasonable to switch to T-Mobile with unlimited data. The advertisers use ethos when they try explaining that T-Mobile is more credible and trustworthy. The advertisers use pathos by appealing to the audience’s emotions and feelings.
Overall message:
The service this commercial is trying to sell is the T-Mobile cellular service. The commercial was set on a road with a woman sitting beside Ariana Grande singing along with her song Side to Side. They are in a car when the driver receives an alert by Verizon that her data is reaching its limit. The driver needs to use her cell phone for her GPS so she can find her way home. Ariana Grande is kicked out of the car and the GPS is used instead of listening to the music.
The objects used in the commercial are a car and a cell phone. The car is on a road in what appears to be a desert. The cell phone is playing music on the dashboard. After Ariana Grande is kicked out of the car, T-Mobile advertises that their company offers unlimited data. They use this comparison to let the audience know that their customers do not have to worry about running out of data.
Production:
The purpose of the commercial is to persuade Verizon customers and other cell phone users to switch to T-Mobile. This commercial emphasizes the benefit of having unlimited data with T-Mobile. The commercial’s creators want the target audience to believe that T-Mobile will be more satisfying and beneficial since the customers do not have to worry about how much data they use.
Distribution:
This commercial was shown in the evening during a Halloween show. The target audience would most likely be teenagers and young adults. I think this commercial was selected for this timeframe to appeal to the target audience since they are most likely to stream music while driving. They are also more likely to listen to music from Ariana Grande than older adults. Teenagers and young adults seem to use social media, music, and cell phones often. T-Mobile seems to be advertising specifically to that age since they may be interested in unlimited data.
Persuasive techniques:
A visual technique used by the commercial creators to convince the audience of their message is after the visual images played at the end of the commercial displaying how you can add 4 lines for $35 each and how T-Mobile offers unlimited data. The creators also use the concept of uncertainty with Verizon users since they have to worry about their data limits.
The aural techniques used in this commercial are tone, talking, and mode of delivery. The tone used in this commercial is the driver feeling anxious about almost reaching her data limit. The conversation used in this commercial is between the driver and Ariana Grande. The mode of delivery used is a rhetorical question asked by Ariana Grande to the driver about how the driver would prefer to use the GPS instead of streaming music.
Reflection:
It is interesting to analyze a commercial. Usually I do not watch commercials unless it is the Super Bowl. I learned the various techniques that are used for advertising from the materials. I think it is important to know persuasive techniques so I can teach these concepts to my students. In a government class, we introduce the concept of propaganda when teaching about the media and politics. The concepts of ethos, ethos, and pathos can be applied to the analysis of political commercials in class. Students can analyze political commercials and advertisements and examine which persuasive techniques were used and who the intended audience is.
Rhetoric:
This commercial uses a combination of logos, ethos and pathos to persuade the audience. Logos is used when the advertisers try to convince the potential buyers that it is more reasonable to switch to T-Mobile with unlimited data. The advertisers use ethos when they try explaining that T-Mobile is more credible and trustworthy. The advertisers use pathos by appealing to the audience’s emotions and feelings.
Overall message:
The service this commercial is trying to sell is the T-Mobile cellular service. The commercial was set on a road with a woman sitting beside Ariana Grande singing along with her song Side to Side. They are in a car when the driver receives an alert by Verizon that her data is reaching its limit. The driver needs to use her cell phone for her GPS so she can find her way home. Ariana Grande is kicked out of the car and the GPS is used instead of listening to the music.
The objects used in the commercial are a car and a cell phone. The car is on a road in what appears to be a desert. The cell phone is playing music on the dashboard. After Ariana Grande is kicked out of the car, T-Mobile advertises that their company offers unlimited data. They use this comparison to let the audience know that their customers do not have to worry about running out of data.
Production:
The purpose of the commercial is to persuade Verizon customers and other cell phone users to switch to T-Mobile. This commercial emphasizes the benefit of having unlimited data with T-Mobile. The commercial’s creators want the target audience to believe that T-Mobile will be more satisfying and beneficial since the customers do not have to worry about how much data they use.
Distribution:
This commercial was shown in the evening during a Halloween show. The target audience would most likely be teenagers and young adults. I think this commercial was selected for this timeframe to appeal to the target audience since they are most likely to stream music while driving. They are also more likely to listen to music from Ariana Grande than older adults. Teenagers and young adults seem to use social media, music, and cell phones often. T-Mobile seems to be advertising specifically to that age since they may be interested in unlimited data.
Persuasive techniques:
A visual technique used by the commercial creators to convince the audience of their message is after the visual images played at the end of the commercial displaying how you can add 4 lines for $35 each and how T-Mobile offers unlimited data. The creators also use the concept of uncertainty with Verizon users since they have to worry about their data limits.
The aural techniques used in this commercial are tone, talking, and mode of delivery. The tone used in this commercial is the driver feeling anxious about almost reaching her data limit. The conversation used in this commercial is between the driver and Ariana Grande. The mode of delivery used is a rhetorical question asked by Ariana Grande to the driver about how the driver would prefer to use the GPS instead of streaming music.
Reflection:
It is interesting to analyze a commercial. Usually I do not watch commercials unless it is the Super Bowl. I learned the various techniques that are used for advertising from the materials. I think it is important to know persuasive techniques so I can teach these concepts to my students. In a government class, we introduce the concept of propaganda when teaching about the media and politics. The concepts of ethos, ethos, and pathos can be applied to the analysis of political commercials in class. Students can analyze political commercials and advertisements and examine which persuasive techniques were used and who the intended audience is.